| Good morning, Marketer, may your rewards always be greater than your needs. The lack of tech talent continues to be a big problem in martech. It’s hobbling everything from new campaigns to adding new solutions to analyzing data and more. The issue is supply and demand. As noted in today’s article, there are currently 8.6 tech job openings for each person who graduated with a computer science degree this year. A change is needed and it’s going to have to come on the demand side. Instead of looking for people with specific types of experience, we need to be looking for skills and potential. Where to find them? Well, read the article and you’ll see. Constantine von Hoffman,
Managing Editor | 