Plus, now playing: âThe Email Test That Goes Wrongâ
| Free trials or demos? Iâll bet many of you have found yourselves on both sides of this dilemma! As a user of marketing tools, when does a free trial or demo impact your decision? And keeping this experience in mind, are you more likely to include either in your marketing plan? Today, we go deeper into the free trial vs. demo debate. In some cases, thereâs a clear winner. You can also read about how these principles are put into practice by Brazeâs new freemium offerings. Hard to believe weâre only 19 days from kicking off The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing the agenda and list of speakers. Chris Wood
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| Digital advertising | | | An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. | | |
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| Customer journey orchestration | | | Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. | | |
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| Marketing artificial intelligence (AI) | | | Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it. | | |
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| Artificial intelligence | | | Discover the strengths and limitations of popular AI assistants like ChatGPT and learn how marketing-specific AI tools can supercharge your content creation. | | |
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| Email marketing | | | From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. | | |
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| Customer data platform (CDP) | | | What if you could simulate marketing programs using a CDP before investing in the technology? | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Google Analytics 4 (GA4) | | | You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. | | |
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| Free online event | | | Join thousands of marketers online at MarTech â September 24-25 â for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level⌠no travel, no expense report, no excuses. Customize your learning experience | | |
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