Econsultancy
What will shape social media marketing in the second half of 2020?

Social media usage has grown significantly in the past year, spurred on by the coronavirus pandemic and its impact on the daily lives and habits of people in lockdown.

With more people using social media than ever before, what impact will this have on brands’ social strategies throughout the rest of 2020?
 
Being a digitally savvy CMO: how to use search data to set strategy

Digital transformation consultant and experienced marketing director Pascal Moyon shares his approach to search analysis and strategy for digital businesses.
 
In partnership with

Why KFC created ‘brand love’ on Instagram Live, even while stores were closed

A celebrity influencer cook-off series empowered KFC to tap into the rise in social media usage and challenges between friends during lockdown, to reinforce its brand and avoid going silent.
 
A day in the life of… Johanna Rief, Director of Public Relations at WOW Tech

Johanna Rief is the Director of Public Relations and Head of Sexual Empowerment at WOW Tech – a company that designs, manufacturers, and markets premium intimate pleasure products. We caught up with Johanna to find out what her role involves, as well as how Covid-19 has affected the company.
Latest
 
Featured Reports
 ‌  Social Media Platforms Trends Report
Econsultancy’s Social Media Platforms Trends Report is a comprehensive summary of the key trends in social media in 2020.
 ‌ The Future of Marketing
In an industry characterised by change, Econsultancy’s Future of Marketing report is designed to help marketers understand and plan for what the future may hold.
 
View all research
 
Live Learning Online
Fast Track Digital Marketing 
Online - August 19th
Fast Track Influencer Marketing
Online - August 26th
Advanced Data & Analytics
Online - September 8th
View all courses
The Festival of Marketing’s agenda has been revealed!

This year, Festival will explore the biggest issues faced by you and your brand within its five specialist streams. And with speakers from internationally renowned brands such as American Express, Coty, Diageo, Grab, McDonald’s and so many more, this 5-9 October will be an unmissable learning experience.

Make sure to get your
Digital Festival Pass before the Early Bird discount ends Friday 14 August.

 
View the 2020 agenda
Latest Jobs
H&H Agency Ltd
Marketing and Business Development Manager
Oystercatchers
Business Development Manager
Brand Recruitment
Digital Marketing Manager
Brand Recruitment
Digital Marketing Manager
View all jobs
 
   
Contact us
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
205 Hudson Street, 7th Floor
New York 10013, United States
 ‌ +1 212 971-0630
 
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