Also: Magnite's direct route to video inventory without a DSP With Twitter’s new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts.
| With Twitter's new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts. Additional coverage: Magnite has unveiled ClearLine, an offering that provides media buyers with access to "premium video inventory" without the need for a demand-side platform. Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it's reaching out to the major indpendents and offering a raft of new tools and products. More in this Digiday+ Media Buying Briefing. Esports is confronting long-held fears about its economic viability. At G2, this uncertainty has another dimension following the exit of founder and former CEO Carlos Rodriguez. For news publishers, advertisers' brand safety concerns have more of an impact on their advertising businesses than many realize. Fubo is leveraging its partnership with MLB to showcase its new social ads, which launched earlier this month. Other things to know about Join us virtually next Wednesday, April 26, for the Digiday Gaming Advertising Forum where we’ll bring together brand, agency and media leaders to discuss the world of gaming, live stream advertising and the latest trends and best practices. Innovative DSP solutions are connecting brands’ and retailers’ data to enhance the digital commerce experience. Produced in partnership with Marketecture. Brands and agencies are leaning more toward authentic (perhaps less premium) video ad creative formats in their retail media campaigns. Sponsored by Best Buy Ads. | | |
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