WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

SEPTEMBER 28, 2017

Digital Customers Want Full Monty of Functionality

“Are we going to step over profit dollars (from F&I and accessories) to get to the dimes of front-end gross?” asks Max Steckler of CDK Global.

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Video: Selling GAP Insurance and Service Contracts

WardsAuto's Steve Finlay and Autoline's John McElroy chat with dealer George Glassman and Doug Timmerman of Ally about selling two important dealership F&I products.

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Who Will Buy a Genesis Luxury Car?

WardsAuto talks with Manfred Fritzgerald, the head of Hyundai's premium brand.

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Don't Just Sell Cars...Sell Dealership Too

WardsAuto Xpert Richard Libin says salespeople must answer the question, “Why should I buy here?” Think of it like a job interview.

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