What the holiday shopping season will look like in 2020

Happy Monday!

As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shopper expectations during the age of COVID-19.

Speaking of the holiday shopping season, our latest key insights article looks at how Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, and real-time marketing insights to help ecommerce “channelize” and “mobilize” holiday season sales.

Also, when creatives are building assets and campaigns, how do you tell a story customer care about? Tenovos’ CEO provides strategies for successful storytelling.

Enjoy!

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

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Digital Marketing

What the holiday shopping season will look like in 2020

Jacqueline Dooley

As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shopper expectations during the age of COVID-19.

Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season

Kamaljeet Kalsi

Walmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecommerce “channelize” and “mobilize” holiday season sales. Read more

Content Marketing

The storytelling life cycle: 4 strategies for success (and one surefire way to guarantee failure)

Scott Bowen

When creatives are building assets and campaigns, how do you tell a story customer care about? Read more

Digital Marketing

Tech talk with OnCrawl: The role of SEO in the greater digital marketing sphere

Abhishek Shah

In our latest Tech Talk, Laura Bony, OnCrawl's Head of Sales, North America discusses their SEO tool's offerings, challenges it helps businesses overcome, and more. Read more

Analytics

The ultimate brand guide to helping consumers achieve data harmony

Emily Safian-Demers

Five imperatives for navigating the future of data Read more

Liveclicker

Liveclicker helps marketers personalize emails at the moment of open. Enterprise brands use Liveclicker to drive results and improve workflows. Read more

Content

The Embrace Of Immersive Content

With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engaging material from the ones that do not. This report assesses the current state of immersive content and surveyed more than 1000 marketing, PR and design professionals who represented mix of companies - 40% are B2B, 42% are B2C while others were from government and creative agency. Download now

Digital Advertising

The Ultimate Guide to Web Push Notifications

Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Download now

ClickZ Daily: September 14, 2020

Benchmarking Survey 2020

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