The agency accused the e-commerce giant of conducting a range of anticompetitive behaviors that hurt both shoppers and sellers.
| With its new antitrust lawsuit against Amazon, the Federal Trade Commission has officially begun its new legal battle against the everything store. Additional coverage: Snapchat is looking to deepen its ties with the agency world — and it’s using a custom video game, “Snapchat Agency Adventure,” to do it. This week’s Digiday+ Future of TV Briefing looks at what an industry group’s conditional certification of three measurement currency contenders signals about the TV ad business’s measurement overhaul. In this YouTube Shorts case study, Digiday+ Research assesses how brands and influencers are using Shorts to reach new audiences and what types of Shorts videos create the most buzz for marketers. Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, were greeted with open arms by the likes of NPR, Audacy, iHeart and Spotify. As in-housing settles in as a mainstay, some marketers push for complete control. Other things to know about Register for this online panel taking place today, September 27, at 2 p.m. ET to learn how Annex Business Media and Questex proved ROI to their advertisers, improved experiences and increased ad revenue. Sponsored by Omeda. DTC became the hero of the at-home shopper in the early 2020s, but approaches to buying from digital channels continue evolving. Take this survey and tell us how your approaches to digital and in-store channels have changed for a $5 gift card. Sponsored by Klaviyo. Agencies are increasingly tapping media execution partners to thread the needle between in-house teams and outsourced services. Sponsored by Pathlabs. | | |
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