Modeled behavior: A future-proofed new measurement strategy
| Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it. Read More | | |
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| The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand. Read More | | |
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| Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Read More | | |
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| Enhance your marketing strategy and get more out of your email campaigns with these insights. Learn more | | |
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| Learn how the most successful content and creative teams are currently executing production and managing workflows. RSVP Today! | | |
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| Political advertisers have to dig deep to look beyond traditional voter files and discover persuadable voters. Read More | | |
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| Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances. Read More | | |
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| Evolving email capabilities, privacy changes, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Learn more | | |
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| The fundraising broke records, but no one was minding the ROI. Read More | | |
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| More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here! Start Discovering Now | | |
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