Good morning, readers.

Regardless of your political persuasion, we can all agree that the commitment to making products here in America is a noble one. It creates high-quality, middle-class jobs, keeps supply chains short, and it allows greater attention to be paid to sustainability concerns, not to mention the working conditions of the people who are actually making said products.

President Donald Trump has said that, thanks to his tariffs and trade policies, we are entering “a new golden age” of American manufacturing. Features Editor Alex Lauer wondered if the brands that are already committed to keeping things domestic would agree. “Do these brands feel like they are part of a new golden age?” he writes. “Or are the sweeping tariffs having a counterproductive effect, whether directly or indirectly? And, “from the consumer side, is the cultural sentiment around supporting domestic makers actually turning into sales, or are these companies still waiting to see the promised surge?”

To get a clearer picture of where things stand, he asked 10 vastly different American companies, who make products ranging from watches to cookware to turntables, what’s actually happening at their factories. Their answers are eye-opening.

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