What's the next chapter of the marketing story within sales relationships?

Good morning!

Do you ever wish you had a crystal ball to see what the remainder of 2022 has in store for us? At the halfway point of 2022, it’s important for business leaders to consider what the next chapter of the sales and marketing story will look like.

The relationship is often unclear and can lead to a strain to the extent where the sales and marketing departments just don’t click. However, having a strong relationship between both departments can accelerate growth rates, help close deals and more. Although predicting the future can feel ominous, it’s a necessary part of preparing for unlocking potential business growth and success.

Katrina Klier, Chief Marketing Officer at PROS, examines what lies ahead for the sales-marketing relationship and discusses how leaders from both divisions can successfully integrate.

Do you know where are firms getting the biggest advertising ROI? If yes, we would appreciate five minutes of your time filling the ‘B2B Ad Buying Survey’ created in partnership with Nineteen Insights.

Your responses will inform a research report that unlocks marketing firms’ approach towards ad buying within the B2B space, safety, transparency and quality of platforms.