| | | | What’s in a Legendary Name? The Waldorf Astoria Is About to Find Out as It Transitions to Condos Brand was built on decades of welcoming the biggest celebrity guests By Robert Klara When New York's legendary Waldorf Astoria closed its doors earlier this week, it left two things behind: a legend and questions. First, the legend. In the nearly nine decades since the soaring, Art Deco hotel opened its doors on Park Avenue in 1931, nearly every luminary of the 20th century (and many of the 21st)... Read more » | | | | Promoted Content by GumGum | |
| | | | | | A Railway Company Just Made an Incredible Ad Touting Acceptance and Equality TBWA\Stockholm's work for Swedish Railways By Katie Richards At a time when the world feels divided, many marketers are opening their arms to show support for people with different backgrounds and beliefs. SJ, short for Swedish Railways, is the latest organization to do so in an ad from TBWA\Stockholm that tells the story of a man named Paul. The spot, "Paul's Journey," opens... Read more » | | This Spoof Infomercial Against the Border Adjustment Tax Will Run During SNL This Weekend National Retail Federation weighs in By Katie Richards Do you ever have so much cash popping out of your wallet that you just have no clue what to do with it all? Well if you are one of those lucky few, the National Retail Federation has a solution for you. In the ad, done in the style of an OxiClean infomercial, NRF addresses... Read more » | | Rooster Teeth’s Appeal Is Transcending the Stereotypical Video Gamer to Reach a Mass Audience Kids to grandparents love the brand By Sami Main Rooster Teeth, an internet-favorite for video game content, has a mass following as gamers no longer fit the mold that the pop culture previously defined them as. Because as Geoff Ramsey, co-founder of Rooster Teeth says, "It's weird if you're not a gamer at this point. My mother's in her late 60s, had no idea... Read more » | | | | The Entire Family Has a Crush on the Pool Boy in One of Coca-Cola’s New ‘Taste the Feeling’ Spots Global ad campaign celebrates inclusion and diversity By Christine Birkner Coca-Cola is putting a modern spin on a trope from daytime soaps by having a brother and sister both lust after the pool boy in its latest ad. It's one of four new spots for "Taste the Feeling," Coca-Cola's global campaign that launched in 2016 as part of its "One Brand" strategy, which unites advertising... Read more » | | 7 Challenges Snapchat’s Parent Company Has to Overcome Before It Can Be Wall Street’s ‘New Facebook’ And avoid Twitter's rocky relationship with investors By Christopher Heine Snap Inc., the parent company of Snapchat, today is expected to begin trading on the New York Stock Exchange, where it's reportedly being valued at $24 billion, or $17 per share. The mobile-focused player, founded by CEO Evan Spiegel in 2011, is a classic challenger brand, taking on digital behemoths that came before it as... Read more » | | Why Nils Leonard, Ex-Creative Chief of Grey London, Just Started His Own Coffee Company When the creative becomes the client By Tim Nudd At a dinner in Cannes last June, just weeks before he announced his exit from Grey, Nils Leonard was holding forth on the topic of ad creatives making their own products and building their businesses--not just doing so for clients. Eight months later, he has his own coffee brand. Nils Leonard The former chief creative... Read more » | | | |
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