Sometimes creatives don't need to 'think different', Politico is expanding Playbook to London, NBC News is rolling out new custom ads with viewability in mind, My Email Subject
| We collected the snippets of conversations marketers had about programmatic advertising this week at the Digiday Programmatic Marketing Summit. The upshot: There's still a lot of bad data and vendor sales people out there. Talent swap programs are the big new trend at agencies trying to give their staffers global experience. Ads shouldn't be different just for the sake of being different. Luckily, Copyranter is here to explain the difference between "good different" and "bad different." Politico isn't that widely known in London yet, but it's working to become a must-read for political wonks there in the wake of Brexit and the general election coming up in June. NBC News is jumping on the viewability trend with new display ads it's rolling out, starting with two of its verticals. Finally, a wearable that you don't have to wear on your wrist. Now there are yoga pants that actually respond to your movements. Check out the story from our sister site Glossy. Does your organization have the most passionate employees? Or the most innovative culture? If the answer is yes, then submit to the Digiday WorkLife Awards by the regular deadline next Friday, June 9 before fees rise. |
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| Ross Benes At Digiday’s Programmatic Marketing Summit, marketers griped about inaccurate data, DSP clutter, shady publishers and vendor salespeople. |
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| Mark Duffy Being pushed to come up with something that’s never been done before causes art directors to create insane visuals that make no sense, Copyranter argues. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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| Jessica Davies Politico is deepening its focus on London, hiring former Daily Mirror political editor Jack Blanchard to head the extension of its flagship newsletter Playbook in the capital. |
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| Max Willens NBC News unveiled redesigns Wednesday for its two vertical sites, offering a sneak preview of ad units it’s planning to roll out widely later this year. |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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