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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success There’s still a lot to figure out in terms of performance By Marty Swant Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just...
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Facebook Is Working on Technology That Lets You Type and Control VR Devices With Your Mind Could a 'brain mouse' be coming? By Marty Swant Think Facebook's plans for virtual and augmented reality push the boundaries of how we interact? The social network is now working on technology that lets you type with your mind. The company revealed it's working on a "brain-to-computer interface" that will let humans potentially type five times faster with their mind than they currently can...
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Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud The data vendor works with all the major social platforms By Christopher Heine Oracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be...
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Snapchat Expands Its Face-Swapping Lenses Beyond Selfies to the Real World Now, anything can be overlaid with 3-D graphics By Lauren Johnson Snapchat launched its wacky, colorful lenses in 2015 as a way to turn users' photos and videos into selfies that vomited rainbows, zombies or dogs. Now, anything in the world can be overlaid with 3-D graphics. Today, the app launched a new feature called world lenses that uses a phone's rear-facing camera to decorate any...
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Spotify, Apple Music and Other Branded Bots Are Coming to Facebook Messenger 2.0 App's discover tool will help users find chatbots By Marty Swant Facebook is rolling out a second version of Messenger, with discovery tools, music and many more branded bots. As a part of Messenger 2.0, music streaming services like Spotify and Apple Music are building chatbot services to let users listen to songs straight from the messaging app. Facebook, which announced the news today at its...
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Legalized Recreational Weed Hasn’t Hurt Liquor Sales in Oregon It may even be helping bars a bit By Christopher Heine A year ago, Foursquare caught the data world's attention with an accurate prediction that Chipotle's store sales--thanks to the fast-casual brand's E. coli problem--would fall by 30 percent. The location-based service's anonymized foot traffic stats, which it combines with other data such as U.S. Census reports for weighted analyses, has been gaining credibility in retail...
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Young Women Are Still Loyal to Snapchat, Despite the Allure of Instagram Stories New stats shed light on an emerging rivalry By Christopher Heine Some people are saying that Snapchat is losing users to Instagram in droves because of the latter's eight-month-old Stories feature. Well, if there is a substantial Snapchat-to-Instagram exodus happening, girls and young women do not seem to be a major part of it, per Episode's new data. The mobile-minded content network polled 50,070 of its...
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