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What Marketers Can Do to Improve YouTube’s Major Diversity Problem Among Its Influencers People of color make up just 14% of the top channels By Austin Null I was recently talking to a major brand about providing them with an influencer for a campaign it was developing. My company, Divergent Media, is, among many things, an influencer marketing agency that works exclusively with influencers of color to provide brands with targeted, diverse creators for their campaigns. That being said, the brand wanted...
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Instagram Copies Snapchat Again, This Time With Filters for Your Face Swirling math equations and koala ears in augmented reality By Marty Swant It was only a matter of time. Today, Instagram finally introduced augmented reality face filters for Instagram Stories, bringing the app closer than ever before to the signature capabilities of Snapchat, which popularized similar technology for a mainstream audience a couple of years ago. For starters, the Facebook-owned app has unveiled eight filters which let...
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Snapchat Releases Sponsored World Lenses, Which Allow Brands to Augment Reality Snap's turning 3-D graphics into ads By Lauren Johnson In its ongoing quest to stay ahead of Facebook, Snap is bringing ads to the real world. Last month, Snapchat launched a feature called world lenses that extends the app's face-swapping filters to objects in the real world. Now, Warner Bros., Netflix and Dunkin' Donuts are turning those floating 3-D graphics into ads. According to...
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NGL Studios Is Launching a Multicultural Comedy Channel for Millennials An app is planned for later this year By Marty Swant Aiming to reach an ever-growing population of multicultural millennials and viewers even younger, NGL Studios is expanding its original and branded content with an app and a new platform for comedy. Today, the company announced it's launching a comedy video platform it's calling "EOP Comedy: With Liberty and Comedy for All (with the EOP standing...
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Arianna Huffington’s Podcast Series Promotes Beds Over Burnout The series on wellness is sponsored by Sleep Number By Marty Swant In a way, you might say Arianna Huffington is hoping her new podcast will put you to sleep. The series features the media mogul and sleep advocate talking with celebrities about how they balance their ambitions with getting enough rest. And while interviews include actress Jennifer Aniston talking about her relationship with her phone and...
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Here Are 9 Interesting Digital Marketing Stats From This Week Mother's Day video numbers, new social data and a rising retail star By Christopher Heine With the Digital Content NewFronts' second week taking place in recent days, digital marketing stats--like last week--were aplenty. Here are nine that caught our eye from across the industry. 1. Fathers react to online video Mother's Day advertising pushes have been in full force before the third largest retail holiday in the U.S. occurs on...
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Mashable Unveils Cross-Platform Vertical Video and Data-Heavy Targeting Company rolls out Mashable Reels for the mobile web By Marty Swant Rather than focusing on the new shows it's producing in 2017--and there are several--Mashable is hoping to woo advertisers with its new video formats and data-heavy targeting of everyday influencers. The company is rolling out Mashable Reels, a series for the mobile web that uses vertical video and animation to create tappable stories about tech,...
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