B2B Social Media Strategy Best Practice Guide The B2B Social Media Strategy Best Practice Guide covers the fundamentals of social media, provides models for developing a B2B social strategy, and explains how B2B companies can harness the potential of social to win new leads and expand their audience.
Product Strategy and Marketing Best Practice Guide This best practice guide provides marketers with an understanding of product strategy and marketing fundamentals, enabling them to successfully navigate where marketing and product disciplines cross over, and drive business benefit.
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