What makes a great marketing leader? From Mastercard to Merkle, 12 industry experts answered.
ClickZ Daily: Dec 22, 2022 |
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| Good morning! In October 2022, the ClickZ Marketing Masters podcast returned for its second series. Across 12 insight-packed episodes, we spoke with marketing leaders from PwC, Mastercard, Snapchat, and more. We asked each podcast guest, “what makes a great marketing leader?” Here’s what Raja Rajamannar, Margaret Molloy, and many more industry experts answered. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Digital Leaders Benjamin Broomfield Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learning within the digital marketing communities. What better place to start than by listening back to Marketing Masters Season 2 over the holiday break? |
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Insights Benjamin Broomfield Editor Benjamin Broomfield looks at ClickZ's most popular case studies and thought leadership columns of 2022 Read more |
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| Strategy Todd Irwin Once you’ve created a strong brand that works to position itself in the market by de-positioning the competition, your business will grow more efficiently. Then, in turn, you can invest in your company’s purpose. Read more |
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| Innovation Benjamin Broomfield "With an incubator, you don't have to reinvent the wheel. It's about marrying your solution with the problem. And that solution doesn't have to be overly complex." Read more |
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| Email Kath Pay When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Read more |
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Marketing Masters Podcast |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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