Digiday has the lowdown on which platforms are offering what revenue share models and creator funds.
| Digiday has the lowdown on which platforms are offering what revenue share models and creator funds. Additional coverage: It’s been a little over two weeks since The Trade Desk issued its first-ever earnings miss, during which time its stock price dropped by almost 40%. But executives have just outlined their priorities for the year ahead. The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. As Walmart’s retail media network matures, buyers see it as the leader of the pack among the bevy of retail media networks — aside from Amazon of course. The squeeze on agency holding companies keeps getting tighter, so much so that holdco CEOs have mastered a specialized dialect. Here’s a guide to what they say versus what they really (might) mean. The James Beard Foundation hopes its new rebrand grows its audience. From our sister site, Modern Retail: Why the Japanese company behind Pac-Man isn’t changing a thing with its first U.S. store Our most-read story this week: How Amazon Prime Video made itself an essential pick for brand media plans Other things to know about Tonight is the final deadline to enter the Digiday Content Marketing Awards. Submit your entries by 11:59 p.m. PT for the chance to showcase your achievements in content marketing in front of Digiday's global audience. Join us for the Digiday Programmatic Marketing Summit, May 5-7 in Palm Springs, for three days of learning and networking with programmatic leaders from OMD, PMG, Havas and more. Book your passes by March 24 to save. According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). Sponsored by Clinch. | | |
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