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What Is the Canadian Dream? Chevrolet Hits the Road to Find Out Repositioning drive from Commonwealth/McCann By David Gianatasio In America, we're stuck with the nightmare of Donald Trump. Meanwhile, our neighbors to the north are apparently living some kind of beautiful, utopian dream. It's called the "Canadian Dream," according to a heartfelt new Chevrolet campaign from Commonwealth//McCann, which positions as the automobile as perfect for a vastly diverse yet inclusive nation. Teasers began...
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Deutsch Hires Former Wieden + Kennedy China Planner to Lead Its Strategy Department Rob Campbell moves from Shanghai to L.A. By Patrick Coffee Deutsch reached all the way around the world to find its newest executive. Today, Wieden + Kennedy veteran Rob Campbell officially joins the agency's Los Angeles office as chief strategy officer. Campbell starts on May 30 and will report directly to president Kim Getty, filling a role that has been vacant since the late 2015...
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In a Surprise Move, Dos Equis Shifts Account to Droga5 Without a Review No word on the fate of 'The Most Interesting Man in the World' By Erik Oster Heineken USA has moved creative duties on its Dos Equis brand from Havas Worldwide to Droga5 without a review. The fate of "The Most Interesting Man in the World," the character that Havas (then known as Euro RSCG) created for the brand in 2006, remains unclear. Droga5's first work will not debut until next year....
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Domino’s Will Stream Ferris Bueller’s Day Off This Sunday on Facebook Live Nationwide movie night, with joie de vivre and cheap pizza By Gabriel Beltrone This Sunday is the 31st anniversary of the release of Ferris Bueller's Day Off, and Domino's is celebrating by inviting everyone in the U.S. to a nationwide movie night. In a partnership with Epix (and with help from agency CP+B), the pizza chain will stream the classic on Facebook, via the Domino's page, while offering...
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Nutella’s Unique Product Now Comes in 7 Million Unique Jars Ogilvy gets into artful algorithmic packaging By Tim Nudd Nutella, the hazelnut spread, has always been a fun brand (when it's not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging. Ogilvy & Mather used a special algorithm--much as Diet Coke did last year, and Absolut...
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How R/GA Fit 1 Billion Colors Into This Ad for a Samsung Television It was filmed in Paris, the City of Light By Marty Swant How many colors can a person count? How many can a human eye even see? And perhaps more important, how many can the brain comprehend? A few dozen? Hundreds? A thousand? A million? A billion? And even if we as humans can't, what if we could? While working on a campaign for Samsung's new QLED...
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Bacardi Liberates a Caribbean Town from the Shackles of Instagram’s Boomerang Break free for the summer By Angela Natividad Summer's in the air, and with it, cold drinks, filmy cotton and tanned limbs. Just in time, for client Bacardi, BBDO New York gives us "Break Free," a wild take on Instagram's Boomerang feature. Boomerang lets you create super-short videos that do exactly what they sound like. They're GIF-like, looped scenes that, while fun to...
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