Earlier this week, we asked whether any tool which helps a marketer do their job can therefore be counted as a martech tool. The topic led to a series of discussions on LinkedIn. Here are some of the latest contributions. “Important to not get stuck in definitions/ responsibility silos, and focus on the outcome, together. One thing is for sure, with the rise of no code and specific point solutions, your software is becoming even more a competitive differentiator in the digitial economy, and the clear lines between for example sales and marketing get blurry as well.” Henk-jan ter Brugge, Philips. “I think labels are becoming less and less important. Yes, it’s important for the charts and analyst reports. Same with titles – Growth Marketer, Demand Generation, Sales Enablement, Revenue Marketing, etc. The important thing is making sure any corporate technology purchases being considered are evaluated by a cross functional team that can contribute requirements and think of ways they can use it or identify tools that might already be available that could become redundant.” Kimberlee Stephens, Hushly. “I personally think the term ‘martech’ itself really is a market category you choose to position your product in and it should be up to the vendors to choose that category. Impossible to say what feature set makes a valid ‘martech’ product.” Timo Faber, dampioneers. Read “When martech isn’t martech” here. |