| | What is driving retail media growth?
The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott.
This has catalysed growth which is set to continue for the foreseeable future. GroupM has forecasted that retail media will reach $160bn in spend by 2027.
In a changing and competitive market, and as the twilight of the third-party cookie looms, brands are seizing the growing opportunity offered by retail media.
This abridged excerpt from the opening chapter of Econsultancy’s Retail Media Best Practice Guide, offers a definition of retail media, and reasons for its rapid growth. |
ICYMI: Retail media webinar
This webinar draws on Econsultancy’s new Retail Media Best Practice Guide, capturing the key opportunities and the optimal strategies that marketers and ecommerce practitioners can make the most of in this emerging area. |
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| Customer Engagement Matters Now, More Than Ever.
Join us in London to learn how to accelerate business growth through the power of cross-channel customer engagement. Featured speakers include experts from ASOS, Klarna, and SkyShowtime, with additional announcements coming soon! |
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Webinar: Future of Marketing
September 21st, 2023 | 2:00pm BST, 9:00am EDT
Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future. |
Econsultancy Live
November 16th, 2023 | Kings Place, London
Gain insights from industry leaders, engage in active debates with your peers, and be inspired to stay ahead in 2023 and beyond. |
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| We have a jam-packed agenda full of unmissable sessions that have been expertly curated to transform your marketing, brand, and career. |
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Social Quarterly: Q3 2023
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms. |
Retail Media Best Practice Guide
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement. |
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| To learn about the different research or sponsorship opportunities we have available at Econsultancy and Econsultancy Live, please get in touch with one of our sales representatives today. |
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