Regulatory scrutiny could spur the creation of a $100 billion-plus zeppelin in the ad tech sector.
| What if...Google parts ways with its ad stack? The Justice Department is likely to rebuff reported offers from Google-parent Alphabet to restructure its ad tech business with many now envisaging industry-wide changes. Digiday probed the numbers and worked out potential outcomes. Additional coverage: Stagwell has purchased SaaS platform Apollo Program and plans to incorporate the company into its Stagwell Marketing Cloud unit, Digiday has learned. Will the recession the media industry is sliding into boost programmatic buying of media, or hinder it? Depends on who you talk to. This week's Digiday+ Media Buying Briefing addresses this question and more. Five years after its debut, NBCUniversal News's Stay Tuned has expanded to TikTok and plans to restart its YouTube channel and roll out a documentary in the fall. Digiday spoke with Catherine Kim, svp of global digital news at NBCU News Group, about Stay Tuned and more. Twitter acquisition deal gets messy, Netflix partners with Microsoft for advertisement subscription. More in this Digiday DealBook. Some journalism job seekers are feeling the impact of media companies' hiring slowdowns. Other things to know about Join us for the Digiday Publishing Summit in Miami from September 19-21 to connect with execs from Disney, The Daily Beast, Condé Nast and many more. Marketing teams are rethinking their audiences, focusing on the buyers that generate the highest-quality opportunities. Sponsored by RollWorks. Without the foundation of clear job roles, transparent pay scales and innovative talent pathways, employers risk losing high performers and potential candidates. Sponsored by Alexander Group. | | |
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