What homeowners can do with all their stuff Whether selling or staying put, most owners could benefit from a little decluttering. Share with clients the financial advantage of keeping only what they'll use. Full Story: REALTOR® Magazine (1/23)
Best Practices in Sales & Marketing
How to drive more customers to your site Make search engine optimization and design improvements to your business site to drive better results, writes Ric Hawkins, a content marketing specialist. Hawkins' advice includes making your site faster to use, using artificial intelligence software tools to improve SEO, incorporating calls-to-action prompts and using heatmaps to understand how visitors use your site. Full Story: StartupNation (1/23)
7 science-based ways to strengthen team chemistry Certain leadership practices foster a shared mindset among team members, which improves cooperation, learning and engagement, according to neuroscience research. Seven science-backed tools that strengthen employees' chemistry include identifying "chemistry creators" on the team, listening to music and establishing a shared purpose, write Michael Platt and Elizabeth Johnson of the Wharton Neuroscience Initiative. Full Story: Knowledge@Wharton (1/23)
Twitter tests ad format for in-app keyword searches Search Keyword Ads could let users insert promoted tweets into users' search results, which Twitter states are stronger signals of intent than Keyword Targeting finds. All advertisers on the platform can participate in the feature's test. Full Story: Social Media Today (1/24)
Many buyers misunderstand housing market slowdown A NerdWallet survey finds that 28 million Americans are in the market for a house this year, with plans to pay an average of $269,200, well short of the median home price in the country. This mismatch between perceived home prices and reality is attributed to an overly pessimistic view of the current market, says NerdWallet real estate expert Holden Lewis. Full Story: The Hill (1/24)
Activists: Childhood homelessness is solvable in Vermont Housing advocates in Vermont propose immediate investment in rental housing for hundreds of homeless children, noting that it is a problem that can be solved. Gov. Phil Scott has made affordable housing a priority of his administration. Full Story: VTDigger (Vermont) (1/25)
Legislation & Regulation
Fed, market continue to differ on interest rate expectations Wall Street has continued to predict the Federal Reserve will finish interest rate increases in the near future, although Fed officials have warned they want rates to remain high through the rest of 2023. "The way the market looks at this is obviously the more you're downshifting, the more you're likely closer" to the end of rate increases, Bank of America Chief US Economist Michael Gapen says. Full Story: The Associated Press (1/24)
BofA analysts strongly support CBDC development Bank of America analysts have released a report that describes the development of central bank digital currencies as "the most significant technological advancement in the history of money." The report points to benefits such as faster, cheaper and more reliable cross-border payments and removal of legacy inefficiencies in the financial system, but it cites a perceived loss of privacy as a possible hindrance to adoption. The analysts also call for a rapid pace of CBDC development to prevent stablecoins from extending their presence. Full Story: Decrypt Media (1/22)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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