By now, everyone should know that marketing and AI ROI go together like baseball and napping on the couch: A match made in heaven. However, different parts of marketing use it differently. How? Frans Riemersma and company did a survey and did a deep dive on the results.
The Internet of Things is a strange place. Did anyone need a smart toaster or toothbrush? No, but they hit the market anyway. Alicia Arnold says her new smart dishwasher’s functions collect data that’s useful for marketers, but for consumers? As the TV news likes to say, “Time will tell.”
Constantine von Hoffman
Managing Editor
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