Migration patterns, NIMBYism exacerbate inventory crisis | Report: Gen Z taps social for shopping and searching | Brands follow creators onto podcast efforts
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Report: Gen Z taps social for shopping and searching Approximately 70% of Generation Z consumers buying products via social platforms are most likely to use Instagram followed closely by YouTube and TikTok, Facebook and Snapchat, according to Insider Intelligence. While searching for products online, 43% of Gen Z shoppers use TikTok, compared with 38% using search engines. Full Story: Marketing Brew (6/14)
Brands follow creators onto podcast efforts Creators who made their mark through short-form video are expanding their reach by creating podcasts to add another revenue stream and avoid TikTok and Twitter uncertainty—and brands are following them. R&CPMK's Crystal Malachias says, "[Consumers] feel more affinity with these creators, and most will want to support them in their endeavors, because they admire them so much." Full Story: Ad Age (tiered subscription model) (6/13)
Luxury communities rising in Arizona The real estate market in Arizona's Valley of the Sun is seeing the development of new ultra-luxury communities such as the Canyon Residences, Silver Sky and Crown Canyon Estates. Scottsdale-based brokerage RETSY, represented by Kirk Linehan, Chris Morrison and Babbi Gabel, is handling real estate broker services for these projects. Full Story: Forbes (tiered subscription model) (6/14)
5-hour Energy owner shares keys to ongoing success Manoj Bhargava, the billionaire inventor of 5-hour Energy drinks manufactured in Ind., shares tips on how company leaders and entrepreneurs can effect change. Bhargava, who also started an organization called Stage 2 Innovations to improve the lives of the poorest one-third of the world, recommends five tactics, including attending to customers, changing course if needed and staying involved in all aspects of your projects. Full Story: Chief Executive (6/12)
Fed pauses rate hikes, signals more tightening to come The Federal Reserve has opted to hold interest rates steady during a meeting this week, but policymakers' forecasts suggest the central bank could lift rates twice more in 2023. "We want to get inflation down to 2%, and we just don't see that yet," Fed Chair Jerome Powell said. Full Story: The Associated Press (6/15)
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