It’s that time of year again. I mean, when we start thinking about next year. Had enough of 2024? Time to look around the corner into 2025. Leading the charge, Anita Brearton with her shrewd take on the main martech stack trends for the next twelve months.
But wait. Here comes Ryan Phelan telling us predictions are “worthless.” Of course, he goes ahead and tells us what marketers should be looking out for next year. Predictions, like New Year resolutions, worthless or not, will be everywhere for the next few weeks. I’ll be offering some in next Monday’s newsletter.
Also: Our all-new 2025 State of Your Stack survey is now live. Take a few minutes to tell us how your martech stack is doing now and where you want to be in the next 12–24 months.
Kim Davis
Editor-at-large
