| | | | | July Happenings | | | | | How can companies find success at retail?
'Round these parts, we think about this topic a lot. With consumer awareness around the importance of health and wellness peaking and communities rallying around sustainable, mission-driven business, there's never been a more important time to innovate for good. Of course, this also means there's more competition than ever before. With some of the world's largest CPG companies reformulating to get closer to consumer expectations and scrappy startups proving that maker culture is not only alive and well but also more sophisticated than ever before, it feels like there's competition coming from all directions. | | | | | | |
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The good news is that there's also a lot more collaboration and a lot more opportunity. You know, rising tide lifts all do-good CPG brands. That's how the saying goes, right?
But the reality also is that it's harder than that and retail readiness is truly critical for retail success. This is a core aspect of Newtopia Now: Getting ready. | | | | | | | At last year's event, it was clear that Newtopia Now was the perfect steppingstone to establishing a strong retail strategy. Digitally native companies leveraged the event to understand brick and mortar retail and make key connections, while retail brands found that the curated environment enabled discussions that would establish deeper partnerships and move conversations out of transactional and into relational.
With our Conscious Connections 1:1 meeting initiative, intimate networking events and a manageable show floor, our number one goal is to set brands up for retail success. And to get everyone thinking a little bit differently about how they approach their retail strategy.
In an omnichannel world, this strategy is complex and nuanced. There's no one-size-fits all approach to retail success. There's no playbook.
Newtopia Now is meant to get you off the bench and in the game.
So what does winning at retail really look like? It's about finding your unique place in the ecosystem, building relationships and staying true to your mission, while navigating the complexities of today's retail landscape. Finding those partners that are here for the long-haul and understanding those players that you can learn from, but may not be on the same team with.
Newtopia Now exists to facilitate these connections and conversations. We're creating a space where brands at every stage can learn, grow, and find their path forward—together. Because when mission-driven companies succeed at retail, we all benefit from a marketplace that better reflects our values.
We hope you'll join us this year to continue this important dialogue. The retail game is constantly evolving, but one thing remains clear: it's the authentic players who ultimately change how the game is played.
See you there—we’re all rooting for you.
Mark your calendars for Newtopia Now, August 20-22, 2025 in Denver, Colorado. We'll be bringing back all the experiences you loved—our signature community-centered format, the Conscious Beauty & Wellness Pitch Event, The Market's innovation showcase, intimate Dine-Around, the inspiring Women in CPG brunch and many more community experiences that made year one so special.
Ready to join us? Visit newtopianow.com or contact us at [email protected] to learn how your brand can participate in this groundbreaking event. | | | | Click Here to Learn More | | |
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| | Meet Your Neighbors! Check out some of these exciting companies that you’ll find showcasing innovation in Newtopia Now’s neighborhoods, Thrive, Glow and Regenerate!
Thrive | | |
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