| Dear reader, The media industry has dramatically shifted over the past few years: From the expansion of social platforms as content distributors, the ever-increasing number of readers consuming news on the go, to the rise of online video. But perhaps the most disruptive shift has been the growth of ad blocking. In just a few years, 20% of the entire internet population have turned on ad blockers. While we understand readers' motivations for using an ad blocker, we also want to underscore how much advertising is inherent to Reuters's ability to continually provide exceptional, quality content to readers like you. Above all, you the reader are our greatest asset. Reuters strives to ensure we provide you with the highest quality journalism in the world. So we’d like to invite you to take a brief survey around ad blocking. Again, thank you for being such loyal readers. We appreciate your time in filling out the survey and look forward to hearing your feedback. Kind regards,
Isaac Showman
Managing Director, Reuters Consumer
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