| | | | | What Do Women in Other Markets Really See When They Watch a Nike Ad? We Asked Them Local activations, global scope By Angela Natividad In a recent Nike ad about equality, created by Wieden + Kennedy, a conviction-laden voice says, "Opportunity does not discriminate." In the background, Alicia Keys croons, "Change is gonna come." With that gorgeous piece of work, Nike touted its commitment to inspire people to take local action to advance the values of sportsmanship, self-empowerment and...
Read more » | | | | | | | | | | | | | | This Agency Just Held a Funeral in Its Garden for Its Outdated Website RIP, obsolete technology By David Gianatasio Ashes to ashes, rust to rust... Nossa, a prominent agency in the Portuguese digital ad scene, recently staged an unusual mock funeral service in the garden behind its Lisbon office. Staffers weren't mourning the demise of the traditional agency model, the 30-second commercial or even the web banner ad. (Some things, it seems, just won't...
Read more » | | Netflix’s Ads for Santa Clarita Diet Are Good Gross Fun, but One Went a Little Too Far Severed fingers billboard is pulled in Germany By Tim Nudd Netflix has been making viewers do a double-take with its Santa Clarita Diet ads since the Golden Globe Awards, when Drew Barrymore's cannibalistic take on weight-loss commercials was a disturbing standout among the TV commercials on that night's broadcast. The digital and out-of-home ads have been fun, too, featuring various body parts dressed up as...
Read more » | | The New York Times Joins the Debate About the Truth in Minimalist Ads From Droga5 Stripped-down brand campaign includes Oscars spot By Tim Nudd In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth--and the role independent journalists play in searching for it, and telling it--in a big new brand campaign from Droga5. Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of...
Read more » | | | | | Chatbooks Brings Back Its Harried Mom, Who Now Wants All Moms to Take More Selfies Just get in the photo By Angela Natividad Moms are always getting the short end of the stick. They get thrown up on, judged for working, judged for not working, and are rarely thanked for spending the whole day baking 30 cookies for a classroom of kids who'll just pick all the good bits out of them anyway. You can't right all these...
Read more » | | This 22-Year-Old Has Been Trolling Donald Trump All Week via Sweden’s Official Twitter Account Max Karlsson uses @sweden for a political protest By Patrick Coffee Since 2012, Sweden has been letting ordinary citizens take over the official @sweden Twitter account, one week at a time, with next to no oversight. It's been risky move intended to help the country promote itself, unfiltered, as a travel destination, with each citizen serving as a kind of de facto tourism ambassador. There have...
Read more » | | Ad From Richard Linklater Asks Texans to ‘Pee With LGBT’ to Fight a Proposed Bathroom Bill Director works with GSD&M on new spot By Angela Natividad Are you down to pee with LGBT? As the Trump administration rescinds federal protections allowing transgender students to use bathrooms corresponding with their gender identity, the issue is likely to be decided on the state and local level--including in Texas, where GSD&M and Hollywood filmmaker Richard Linklater have banded together to give you "Taking a...
Read more » | | | | |
| You must be a Adfreak fan, because you're currently subscribed to the Adfreak Newsletter as To update your newsletter preferences, .
If you want to unsubscribe as a Adfreak fan (and miss out), . Adweek, 825 8th Avenue 29th Floor, New York, NY 10019
| |
|
