Conversational assistants powered by generative AI are increasingly prevalent. How should brands approach the opportunities - and challenges - they present?
In this 20-minute fireside chat, Econsultancy's Rose Keen is joined by global ecommerce & omnichannel leader Mark Walker (ex-Unilever, Tesco, and dunnhumby) and Econsultancy's Paul Davies.
They discuss:
Practical frameworks for learning application in marketing and ecommerce.
Strategies for embedding learning into daily work, fostering engagement and leadership buy-in.
Technology's role in embedding learning KPIs and tracking the impact on business outcomes.
This Fast Track is designed specifically for organisations that sell through retail partners and third-party platforms, to upskill teams of one to one thousand, all included in the Econsultancy membership.
At Econsultancy HQ, we’ll be hosting our Q1 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval.
