Here is what creators say separates TikTok from Instagram Reels from YouTube Shorts. Additional coverage: - To survive, much less thrive, esports companies have been redefining and expanding what they do — while furiously coveting competitors. Read more here.
- It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections. More in this Digiday+ Media Buying Briefing.
- Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry -- but what does that look like? Digiday surveyed brand and agency pros to find out.
- As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard.
- American Express is using QR codes and billboards to promote small businesses.
- Companies announce hiring slow, Amazon partners with GrubHub, new European laws affecting tech companies, and more in this DealBook.
Other things to know about | | |
|
| Top Stories |  |
|
| | | | | As identical as TikTok, Instagram Reels and YouTube Shorts seem to be, creators are able to parse out the short-form vertical video platforms’ differences and point out the pros of their similarities. | | |
|
howdy! | | | | | To survive, much less thrive, esports companies have been redefining and expanding what they do — while furiously coveting competitors. | | |
| | | | | As advertisers celebrate access to the TV screen, they’re scrambling to create the ads they need to show up and compete for audience attention. | | |
| Advertisement |  | | |
howdy! | | | | | It was a busy week in the B2B world last week, as two major media agencies moved to open their doors and their expertise to marketers looking to solidify those connections. | | |
| | | | | Download this report to learn how agencies evaluate their current data infrastructure and how it stacks up against what their brand partners expect moving into a cookieless world. | | |
howdy! | | | | | Brands and agencies are constantly adjusting their marketing spend to account for the dynamic nature of the industry — but what does that look like? Digiday surveyed brand and agency pros to find out. | | |
| Advertisement |  | | |
| | | | | Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from ending on their sites. | | |
howdy! | | | | | As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. | | |
howdy! | | | | | American Express’s efforts are part of how it’s worked with small businesses for more than a decade since the 2008 financial crisis. | | |
| | | | | WPP’s ad buying arm expects to decide on which measurements to use as currencies in next year’s upfront market in the first quarter of 2023. |
|
|
