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| | The PR Industry
How PR pros close the sale After mastering the ins and outs of media relations, writing and crisis communications, communicators must finally be able to sell their services to clients. Here’s how. | | | | |
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| | Writing & Editing
3 pro tips for writing about money Writing about financials is a core function of most corporate communicators. Consider these insights for conveying financial information accurately and truthfully regardless of background. | | | | |
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| | Crisis Communications
Response lessons from a ‘fat suit’ controversy Chris Sullivan plays heavyset Toby on NBC’s ‘This Is Us.’ He uses prosthetics to bulk up for the role, it was recently revealed, eliciting fans’ outcry. We examine his handling of the brouhaha. | | | | |
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