What can retailers expect from Black Friday 2020, and how should they prepare? We asked the experts
We're rapidly approaching the 2020 winter holidays, and everything is still as uncertain as it ever was – particularly in retail. While there is always a certain amount of guesswork involved for retailers approaching the bumper holiday season, this year it has been amplified tenfold. |
Sponsored by YouTube Advertising
How to engage consumers through their passion for music
UK watch time for music-related content on YouTube has been surging, representing an opportunity for brands to reach a deeply engaged audience. |
The stakes have never been higher for ecommerce customer experience
A recent Bazaarvoice study found that over their regional lockdown periods, 39% of global consumers purchased from brands they’d never tried before, for reasons such as value, availability and convenience.
88% of those consumers now plan to stick with their new brands, presenting a unique opportunity for customer retention. However, in the world of ecommerce, in order to seize such an opportunity, the entire customer journey must be as seamless as possible, from landing page to product delivery and after care. |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
This week's edition of our regular roundup includes stats on loyalty programmes, UK digital ad spend, and traffic to online publications, and much more. |
A day in the life of… Hero Brown, Founder and Editor of online media brand Muddy Stilettos
This edition of 'Day in the Life' features Hero Brown, Founder and Editor-in-Chief of Muddy Stilettos – an online lifestyle website and "urban guide to the countryside" for women outside of London. Here's what she had to say about her day-to-day role and the impact of Covid-19. |
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