In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | In his annual letter to shareholders, BuzzFeed CEO Jonah Peretti outlined his vision to turn the flagship BuzzFeed site into an AI-driven technology and media company. | | |
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howdy! | | | | | Influencer marketing shops have seen an increase in requests for brand ambassador relationships in recent months and cite brand safety as well as exclusivity as key reasons marketers list for the increased interest. | | |
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| | | | | As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up. | | |
howdy! | | | | | As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary. | | |
| | | | | Register for this virtual event tomorrow, April 10 at 1 p.m. ET to learn how the relationships between influencers, the media and game makers are evolving to help QSRs, CPG brands and more connect more authentically with gamers. | | |
howdy! | | | | | Bearing in mind publishers’ recent economic realities, in this first annual report on publishers’ revenues Digiday+ Research examines the current and future state of publishers’ revenue streams, from traditional ad revenue to events and subscriptions. | | |
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| | | | | Publishers’ carbon footprint data and subsequent reduction will be critical for advertisers and others in the value chain to achieve net zero. | | |
howdy! | | | | | This is not Warby Parker’s first time marketing around a solar eclipse. | | |
howdy! | | | | | Could this be the turning point everyone’s been waiting for? | | |
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