The Chronicle of Philanthropy
How to Keep Big Donors Giving as the Pandemic Wears On
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Wealthy donors have sustained many nonprofits ever since Covid spread around the world, but many of them are feeling emotionally drained because of the onslaught of appeals.
Many say they are tired of being treated as check-writing machines – especially as they are absorbing the never-ending spate of grim news posing new challenging for the social sector.
But when fundraisers show big donors how they can make a difference – and connect with them on a human level -- many are still giving generously. The Chronicle’s Maria Di Mento, our expert on major gifts, talked to successful fundraisers to learn how you can keep your most affluent donors giving again and again. She’ll show you how to do that even as donors’ interests shift away from emergency giving and toward finding durable solutions to challenges in their hometowns and around the world.
A subscription to the Chronicle provides you and your colleagues the insights our reporters glean from in-depth interviews that save you the time of doing your research and will help you avoid making mistakes that alienate potential supporters.
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