What B2B sales enablement looks like in a post-COVID environment Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment.
ClickZ Daily: February 1, 2021 |
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| Happy Monday! Today we have Seismic’s VP of Market Growth, Heather Cole providing valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. Looking ahead, Cole’s advice to businesses in the go-to-market ecosystem is to adopt the seller mentality of continual outreach with a focus on helping customers better understand the new digital world. Also Catlyn Origitano, Product Marketing Director at Fivetran , highlights three steps for retailers to successfully future-proof their business. She writes: Rethinking your awareness strategy is not just important, it’s the first step in creating a 360-degree view of your customer. Once you know where your customers are — and aren’t — you can go find more. |
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Digital Marketing Jacqueline Dooley Seismic’s VP of Market Growth provides valuable perspective on what B2B sales enablement will look like in 2021’s post-COVID environment. |
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Data Catlyn Origitano Finding and growing customers needs a more modern approach. With these three steps, retailers will be on their way to future-proofing their business. Read more |
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| Content & Experience Lisa Kalscheur Personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets. Read more |
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| Digital Marketing Norman Guadagno Acoustic's CMO Norman Guadagno explores the value of a brand website as we enter 2021. Read more |
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| Data & Analytics Heidi Bullock Marketing technology has grown in popularity as companies look to compete in today’s constantly evolving digital world. Heidi Bullock of Tealium explains the benefits of implementing a martech roadmap when building out a complex martech stack that keeps marketers one step ahead of the competition. Read more |
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| Grata is a B2B search engine for discovering small to middle market private companies. Read more |
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Advertising & Promotion Smartly io explores how retail organizations are spending their marketing dollars on social media advertising and how they can help your organization plan its social media advertising strategy in the future. Download now |
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| Analytics A recent study revealed that 43% of senior decision makers from insurance companies felt that their current data sources were insufficient in helping them identify prospects and programs that drive the greatest profit opportunities. Download now |
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