| Good morning, Marketer, and what are you doing with those spreadsheets? One of the pleasures of the martech space, where Iâve now been roaming for more years than I care to think, has always been debating with Scott Brinker. Scott and I agree on so much that it somehow seems a big deal when we disagree â for example about whether work management tools are martech if theyâre used by marketers. Last week, Iâm not sure we really were disagreeing. Scott wrote: ââWeâre entering a post-digital-transformation era, where companies are no longer planning to become âdigital.â They are digital.â I didnât think that was a particularly controversial statement, which I wrote back in April (but) editor Kim Davis at MarTech.org is calling me out on that assertion.â Scott goes on to propose a quantitative measure for whether a marketing org is digital or not, and I think itâs a valuable proposal and I have no argument with it. My only question is: If marketing orgs are meeting â or coming close to meeting â Scottâs benchmark, why are so many of you spending so much time working with spreadsheets? Itâs a real question and Iâd love to hear the answer: [email protected]. Kim Davis
Editorial Director | 