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Hot List: What Are 2016's Top Digital Brands, Apps and Must-Have Products? Place your votes in Adweek's Readers' Choice Awards By Adweek Staff Which brands have ruled the digital world this year? Which apps have kept you glued to your screen? Here's your chance to name the year's best of the best.
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Salesforce Is Acquiring Krux to Boost Its Data Management Capabilities Marketing giant to buy ad-tech startup for $700 million Salesforce.com Inc. has agreed to acquire Krux, a data-management startup that will help boost Salesforce's cross-device marketing and advertising analytics capabilities.
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Snapchat Users Are Spending 78 Seconds on Average Playing Under Armour's Cam Newton Game Stats for first 24 hours By Kristina Monllos Snapchat users who've come across Under Armour's new interactive game are spending an average of 78 seconds playing, according to early data.
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Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes And a big digital push on Instagram, Pinterest and more By Lauren Johnson Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing ...
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How the Dictionary Triumphed on Twitter During the Presidential Debate Inside Merriam-Webster's real-time word lessons By Christopher Heine Merriam-Webster stole the show on Twitter during Monday night's presidential debate between Donald Trump and Hillary Clinton, correcting the candidates' bad word usage.
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4 Things You Should Know About Podcast Advertising, According to the Pros Brands build a relationship with listeners over time By Sami Main When do you listen to podcasts? Probably in your car or on a train, during some kind of commute. Maybe you listen while you do chores around the house, adding some conversation to your dusting routine. With hundreds ...
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8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers Mobile app and the NBA dish data at Advertising Week By Christopher Heine When people think of Instagram influencers, many of them automatically conjure up images of Kendall and Kylie Jenner. But marketers should know that sports is absolutely huge on the image-based app.
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