Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound.
| Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound. Additional coverage: Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will flow into a more consistent pipeline. Acadia's Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for their clients. And he’s going public with his efforts starting today. This week's Digiday+ Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers. Other things to know about Enter the Digiday Awards Europe for the chance to be recognized as the best in media and marketing alongside past winners including Adidas, CNN and more. Last chance to submit is Friday, November 29. By strategically assessing their tech stacks, marketers are creating engaging consumer experiences with AI-powered targeting and first-party data strategies. Sponsored by GumGum. Many brands exclude news from their marketing mix over brand suitability concerns, however, avid news readers pay close attention to the content they engage with and the advertising alongside it. Sponsored by The Washington Post. | | |
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