To view this email as a web page,
click here | New (yet, familiar) names on the MES agenda! WGSN's Andrea Bell and The Bradley Group's John Bradley and Carrie Bradley join the roster of the all-star CMO webinar series. Get a corner-office perspective on shared ideas and challenges from Canada's top brands like Kruger, Sephora, Shopify, P&G, Sobeys and more + take advantage of virtual networking opportunities (more details to come).
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| The Advertising Paradox: Coronavirus marketing strategies As businesses across the globe struggle with the economic impact of the coronavirus pandemic, the rules of creativity are being rewritten and marketers must adapt and innovate, or run the risk of falling behind. Join Andrea Bell, director of WGSN Insight, to learn about the key areas for marketing investment, the evolving new normal in advertising, and the art of the creative pivot – all of which are rewiring the industry. |
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| Securing resources in a time of budget scarcity Marketers and agencies need to make tangible, fact-based arguments to win campaign resources at a time of unpredictable corporate cash reserves. John Bradley and Carrie Bradley show how different mindsets – in particular, financial literacy and business strategy – along with a holistic view of communications effectiveness are now essential for marketing to retain its voice in C-Suite decision-making. |
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