Unlocking Growth through Flexible Store Footprints Jennifer Schuler, CEO of Wetzel’s Pretzels, joins CREATE for a keynote discussion on how restaurant expansion strategies have evolved and which growth trends will shape the future. Hear how Wetzel’s is leveraging diversified store formats — a revamped mall strategy, new c-store and retail partnerships, food trucks and more — to reach today’s consumers wherever they work, live and play. Plus, find out what franchising trends she’s watching now. | 
