🔊 Westeros meets the 2020 Marketing Technology Landscape

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Plus, Pinterest creators get more tools for Pin creation and publishing.

Apr 23, 2020

Good morning, Marketer.

On day two of Discover MarTech yesterday, keynote speaker and MarTech Conference Chair Scott Brinker unveiled the 2020 Marketing Technology Landscape – a graphic visualization of the tools and technology marketers use across different verticals and touchpoints.

Check out the rest of today’s lineup and watch Brinker’s full on-demand replay here.

With exactly 8,000 marketing tools included, this year’s landscape looks a lot different from the vertical groups of logos we’ve been seeing since 2011. Some viewers even commented that it looks like something out of Game of Thrones – and they’re not wrong. Martech logos are grouped together by “islands” with this year’s landscape exactly 13.6% larger than last year (adding 1,575 new solutions in all).

What may be the most interesting – and useful – detail about this year’s MarTech Landscape: It comes with an interactive component. Marketers can register to access the interactive portal at martech5000.com. Users can search all 8,000 martech tools listed in the landscape, as well as contribute new suggestions to incorporate into the official database of platforms.

In other news, TapClicks announced yesterday the acquisition of AdStage, a cross-channel paid media analytics and optimization platform. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than 4,600 sources.

While TapClicks isn’t the only company focused on unifying marketing data and insights, it’s steadily building a comprehensive marketing platform through development and acquisitions. The company says it will support the expansion of the AdStage product suite by building technology around insights, recommendations, forecasting, and the ability to take action on marketing data.

Take care,

Taylor Peterson,
Deputy Editor

Creative Shorts

A look at the creative news and moments that caught our attention

Pinterest creators get more tools for Pin creation and publishing. Pinterest is introducing new resources designed to help creators (and brands that create native content) reach audiences with a more seamless content production and publishing process on the platform. The updates include new creative partners and new company branding for Pinterest Creators, in addition to a new community hub where creators can learn from Pinterest, offer feedback, and gain tips on growing their reach on Pinterest. According to Pinterest, creators with a business account can now work directly with partners including Adobe Spark, Over, PicMonkey, and Canva to access tools for creating and editing Pins.

#AloneTogether campaign – phase two. Launched by the Ad Council in partnership with MTV, Comedy Central, ViacomCBS and other media brands, #AloneTogether is shifting its focus to mental health and wellness in the next phase of its campaign. The team has launched a new site, AloneTogether.com, with content addressing the effects of isolation on mental health while providing actionable resources to ‘Stay Calm,’ ‘Stay Connected,’ and ‘Stay Active’ while we all ‘Stay Home.’ The campaign is a cross-industry effort, with tech company Holler creating new animated stickers for messaging platforms, Disney developing and distributing content across its channels, and prominent TikTok creators sharing their own content using the #AloneTogether hashtag.

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