Welcome Emails | Tariff Views | Email Honeymoon?

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April 2, 2025

Better ‘Welcome’ Emails for Ecommerce A whopping 60% of subscribers open welcome emails. Yet many merchants give the emails little thought, with rote messages such as “Thanks for signing up! Here’s 10% off” or “Welcome to our newsletter — stay tuned!” Discounts alone do not build loyalty, and a vague “welcome” doesn’t spur action. Done well, welcome emails drive revenue and long-term customers. As an email marketer who has worked with consumer, retail, and direct-to-consumer brands, I’ve built campaigns from scratch and understand the importance of welcome emails. Here’s how to create welcome emails that drive sales and build a brand. Core Strategy The first touchpoint with a subscriber should reflect a brand’s core marketing strategy. What do you want new subscribers to do, feel, and think after reading the message? • If retention is a priority, highlight loyalty programs, subscriptions, or re-orders. • If high order size is key, use reviews, user-generated content, and endorsements to boost confidence. • To encourage product education, provide a path to blogs, videos, or a community group. Read article > Charts: Global Consumer Views on Tariffs Most consumers worldwide oppose tariffs, per a Boston Consulting Group survey. Read article > Search Volume Tools for Marketers Search terms rise and fall in popularity. Understanding the movements aids informed decisions. Read article > Honeymoon Is Ending for Email Marketing Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult but doable. Read article > From the Archive: December 2008 NetSuite Aims to Increase eCommerce Efficiencies Ten years ago, Evan Goldberg was grousing at Oracle Chief Larry Ellison about the lack of an ecommerce business management software. Ellison challenged Goldberg to do something about it. The result is the NetSuite phenomenon. Read article > 📊 Ecommerce Chart 🎙️ Ecommerce Conversations Podcast MALK Plant Milk Masters In-Store Retail Branding Is More Than a Logo 🎯 Industry IQ Resources from our advertisers. Turn Your Social Media into Sales Channels 🎓 Webcasts Free, 30-minute streaming videos. Drive More ROI from Meta and Google Ads You are receiving this email at [email protected] because you opted on our Practical Ecommerce website to receive this newsletter. You can unsubscribe or update your email address anytime. View in browser. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add [email protected] to your contacts. Gmail users just drag this email to the "Primary" tab. Practical Ecommerce; 4794 Grayhawk Blvd.; Traverse City, Michigan 49684 U.S.