| Giant Eagle just recently announced it will no longer send out its weekly paper ads mailer in its home market of Pittsburgh. (And the retailer plans transition to digital flyers in all its markets in 2023.) The mailer will now be digital-only (though shoppers will still be able to get a paper copy of the weekly deals in store.)
-- We asked: Is Giant Eagle making the right move by getting rid of its weekly print mailer?
And you answered: Yes, clearly: Digital is king (60%) No, people still want mailers (38%) Other, tell us in the comments (2%) -- You also said:
Carl DiVita, Store Director - Montrose There are still people that like paper ads. However they are mostly older gen. We eliminated paper ads nearly five years ago, went digital and hasn’t effected sales. Michele S., Pricing Associate Digital is King, except for older generation. Rising costs to print & postal rates. Haven't received paper from neighborhood grocers for a couple of years. Feel majority have been discarded or recycled. Larry Melby, Inventory Control at Tom Thumb I think it a sign of the times, printed media is disappearing at an increasing rate. Books, magazines, newspapers don't sell like they used to when I first entered the grocery business in the 70's. Sales ads that used to be supplements in the local newspapers twice weekly are virtually non-existent. The postal service keeps raising its rate so it's an expense that retailers can save. The only group that this will have an adverse effect on will most likely the older shoppers who for various reasons avoid the digital world.
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Have another thought? Weigh in on our LinkedIn poll here, or email SN Executive Editor Chloe Riley at [email protected]. Have a great weekend. WHAT DO YOU THINK? | 