The Story

The Victoria’s Secret Fashion Show is prepping for Prime time.

The Angels are back?

Sort of. After a four-year hiatus, the fashion spectacle (now called “The Victoria’s Secret World Tour”) will strut onto Prime Video — with a new look. Meaning, Swarovski-crystal covered wings and blinged-out bras may not make their usual appearance. Instead, the part documentary, part fashion event will spotlight “a new generation” of global creatives and their designs, which will be worn by a diverse cast of models. It’s part of the brand’s larger makeover, emphasizing female empowerment. That also included recruiting a notable group of women, such as Megan Rapinoe and Priyanka Chopra Jonas, to help advise the company. And expanding into mastectomy bras and adaptive fashion. But not everyone is sold.

Walk me through it.

In case you missed last year’s Hulu docuseries, a quick refresh: In 2019, when VS brought the curtain down on its old show, it did so amid a wave of not-so-secret controversies — including alleged bullying and harassment, cultural appropriation, and a lack of diversity and inclusion. All of which may have contributed to its ratings drop and sluggish sales. Not to mention, the whole Jeffrey Epstein connection. Now, as the show stages its comeback, it also faces steeper competition from brands like Savage X Fenty, SKIMS, and Aerie, which emphasized inclusivity and comfort from the get-go. Still, Victoria’s Secret is the largest lingerie retailer in the US. And hopes are, with a revamped show, it’ll strike a new pose.

theSkimm

For the past few years, Victoria’s Secret has been talking the talk. On Tuesday, we’ll see if it can walk the walk.