EDITOR’S NOTE Happy Sunday. The new year is finally here, meaning we have months of highly questionable fashion aesthetics, juicy celeb gossip (looks like Dua Lipa and her maybe-engagement ring have already gotten a head start), and internet chaos to look forward to. Of course, we can’t guarantee what 2025 will bring, but as your resident Chronically Online Experts™, we’d like to offer up some very unscientific pop culture predictions — in addition to some of our regularly scheduled programming — that extend well beyond the obvious (see: the inevitable Taylor Swift/Travis Kelce proposal and another extremely lengthy Wicked press tour no one asked for). So whip up a Thai sabai (don’t forget: season 3 of The White Lotus is coming) and buckle up. — Melissa Goldberg / Senior Editor / Washington, DC |
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We’re calling it: This year is Rachel Sennott’s time to shine. The actress already had a busy 2024, when she starred in Charli XCX’s “360” music video, played an original SNL writer in Saturday Night, and got “arrested” — complete with fuzzy pink handcuffs — at a Sabrina Carpenter concert. But this year is slated to be even bigger for Sennott, who’s writing, executive producing, and starring in her own HBO show (let’s hope college pal Ayo Edebiri joins the cast). We’re also expecting an equally bright 2025 for: Justine Lupe, who brought the laughs and peak Little Sister Energy in Nobody Wants This (PSA: season 2 is coming out later this year); Queen Charlotte star India Amarteifio, who’s been tapped for a new coming-of-age drama; and Harris Dickinson, who deserves to have his Glen Powell moment after gifting us with Babygirl. Finally, something tells us we’ll be seeing a lot more of nepo-baby royalty Apple Martin following her eyebrow-raising debut at a Parisian debutante ball. |
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Last year was — how do we put this delicately? — truly unprecedented for beauty (we’re looking at you, “octopus eyebrows”). But 2025’s trends are somehow going to be even more, shall we say, innovative. Expect to see “blurred lips” (apparently, the look “gives a serious Parisian energy”), “candy coated lashes” (sweet, we guess?), a Little Mermaid-esque “sea witchery” aesthetic, and plenty of bold and retro eyes (a refreshing departure from Y2K-coded frosted eye shadow). Speaking of retro, 1960s glamour will also make a big comeback, so prepare to see sultry boudoir hair and larger-than-life doe eyes on everyone everywhere. |
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In addition to doll-like looks and the “goddess complex trend” (think: your most shimmery, drapey dresses), don’t be surprised to see a rise in the “fisherman aesthetic” (but with more cable-knit, fewer waders) and bright, ’80s-style windbreakers — a throwback to your sloshing-through-campus days. Also trending: lots of animal print (specifically, Fran Fine-approved leopard spots); breezy, boho-inspired outfits (of course, Daisy Edgar-Jones was already way ahead); even bigger, baggier pants (yes, it’s possible); and “sculptural wedges” and “schoolgirl brogues” (because shoes weren’t perplexing enough). Plus, with the cowboy aesthetic still galloping ahead, it’s only a matter of time before Bella Hadid launches a Western-wear boot brand. To be fair, she’s done enough market research. |
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Trending products and brands our shopping team has been loving recently. Meet the wireless, ultra-supportive bra that made a believer out of one shopping writer who'd previously given up on T-shirt bras. Ease the pain of getting dressed during cold, dark mornings with these effortless (and cozy) winter wardrobe pieces. Runny noses, fevers, coughs that start to drive everyone in the house crazy...welcome back to sick season. Stock up on these products to keep the whole family healthy. | PS: Want more product recs? Follow @skimmshopping on Instagram. |
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Skimm’d by: Marisa Iallonardo, Taylor Trudon, Alex Carr, Melissa Goldberg, and Margaret Wheeler Johnson. Fact-checked by Jordan Mamone. | Photos by Corey Nickols/Contributor via Getty Images, Rodin Eckenroth/Stringer via Getty Images, Vanni Bassetti/Stringer via Getty Images, Amy Sussman/Staff via Getty Images, Dave Benett/Contributor via Getty Images, WWD/Contributor via Getty Images, Jeremy Moeller/Contributor via Getty Images, Kristy Sparow/Contributor via Getty Images, Kevin Winter/Staff via Getty Images, Brand Partners Design by theSkimm *PS: This is a sponsored post. |
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