Webinar: What’s Next for Identity, Ad Measurement, and Addressable Audiences

How Fitbit doubled their return on ad spend without third-party cookies - Hi eMarketer Reader,

Have you seen the headlines? The end of the third-party cookie and increased restrictions on mobile IDs is coming. How will brand marketers effectively reach audiences and measure success moving forward? The anxiety is palpable.

Join LiveRamp’s Ian Meyers, senior product manager, identity, for this live Tech-Talk Webinar. Ian will clear the air and review the variety of identity solutions in play, revealing why some are better than others for reach, measurement, accuracy, privacy, and security.

Register here for “Getting Past the Headlines: What’s Next for Identity, Ad Measurement, and Addressable Audiences,” presented by LiveRamp, and learn how:

Hashed emails, fingerprinting, universal IDs, and people-based identifiers actually work An advertiser’s choice of identity solution affects their cross-screen campaign reach and measurement capabilities Fitbit doubled their return on ad spend, decreased cost-per-view, and increased average order value without the use of third-party cookies Plus! Ask questions, and interact with your eMarketer community of marketing peers

Please reserve your seat today. This live webinar will take place on Tuesday, October 20 at 2:00 PM ET.

This Tech-Talk Webinar is sponsored content presented by LiveRamp.

Sincerely,
eMarketer Editors

PS: Please forward this invite to colleagues and peers who may be interested in this topic. Thank you!

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