Hi John,

While US advertisers’ ambitions are often set on a nationwide scale, a local media buy can take a national strategy to the next level.

In fact, local market media buys are on the rise. In 2021 alone, the total market for local ad spending in the US is projected to top $137.5 billion, according to BIA Advisory Services. This is in part due to innovations in advertising technologies, including ad targeting, data reporting, and attribution.

Register here for “How to Create National Success for Your Brand with TV Media's Local Market,” presented by New York Interconnect (NYI), and learn:

What type of data is the most useful for informing advertisers’ campaigns
How increased targeting capabilities have changed local media buying strategies
Where advertisers can find impactful sponsorship or activation opportunities
Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Monday, October 4 at 2pm ET.

This Tech-Talk Webinar is sponsored content by New York Interconnect (NYI).

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in single-market media buying. Thank you!

Interested in sponsoring a webinar? Email [email protected]

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