As consumer privacy continues to be a main focus for marketers, teams are increasingly challenged to effectively use data to reach and engage their audiences at scale. Data quality is crucial for driving marketing-led customer satisfaction, acquisition and overall business growth.

As the variety and quality of data continues to change, with traditional identifiers falling by the wayside, harnessing marketing data becomes more challenging.

In this webinar on May 25 at 1 p.m. EDT, join Loretta Shen, senior director of product marketing at Salesforce and Broerie Klein, managing partner of the systems intelligence unit at MediaCom, as they discuss the latest tactics data and analytics teams are using to drive business growth. Register to learn:

How marketers are approaching data and analytics in 2022 to optimize the customer experience
Specific tactics advertisers are using to adapt to data privacy updates such as Apple’s Mail Privacy Protection
Top-of-mind considerations for improving cross-channel data preparation and analysis