| Launch Excellence, the U.S. Edition The Rewrite of the Business of Launch |
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| Date:Wednesday, March 27, 2024 Time:1:00 - 2:00 p.m. ET | | | The launch environment is more pressurized than ever before. The convergence of legislative requirements, payer expectations of price and evidence, and meeting patients needs means an aligned launch strategy is mission critical. With the influx of data, the metrics used to assess launch progress need to shift, and the very idea of launch success is evolving.
Successful launches need to plan for success early and carefully by focusing on several key points: Patient acquisition first: Drive demand at all (responsible) costs and forecast on patients, not sales. Spend on acquisition tactics: Invest in patient support programs, DTC, and transitional assistance programs sooner. Align on key metrics: Measure the number of patients and their experiences on product. Course correct sooner: With the right mix of data, getting an early launch back on track is possible. Join IQVIA experts on Wednesday, March 27, from 1:00 - 2:00 p.m. for the first of a three-part webinar series on rewriting the U.S. business of launch playbook. | | | | |
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| 2400 Ellis Road, Durham, NC 27703, USA |
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