Webinar: How to Move Beyond Last-Touch Attribution on CTV

Learn methodologies to improve campaign performance - Hi John,

As search and social are seeing diminishing returns and shifts in the privacy landscape continue to change media spending, marketers’ attention is turning toward connected TV (CTV) for performance.

In fact, nearly 50% of direct-to-consumer marketers who plan to spend more on CTV and OTT in 2022 say it will be the first time their brands are investing in the space, according to research by Digital Remedy.

Register here for "To Last Touch & Beyond: Measuring Performance CTV," presented by Digital Remedy, and learn:

How to focus on more nuanced ways to drive bottom-line results in today’s complex ad space What questions you should ask of CTV providers when evaluating performance Why incrementality analysis is a must-have for growth on this channel Plus! Ask questions and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Monday, December 6 at 2pm ET.

This Tech-Talk Webinar is sponsored content by Digital Remedy.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in CTV ad performance. Thank you!

Interested in sponsoring a webinar? Email [email protected]

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